This is why coffee brands like Starbucks and Nespresso are two of the most popular coffee brands globally.

A report from Sprout Social��s 2020 Index found that 40% of consumers listed memorable content as a factor that helps brands stand out on social media, while two-thirds voted for ...

Time and again, consumers have shown a preference for companies with a strong brand voice.

Coffee brand voice case studies

Nespresso has a carefully crafted brand voice supported by its brand ambassadors

When they burst onto the scene in the late 1990s with a range of fruit smoothies, their fun, witty, and subversive brand voice stood out in a sector that was generally formal and s ...

A classic example is Innocent Drinks.

Finally, look at what competitors are doing �C and find a way to do things differently. Consumers are constantly on the hunt for brands that will shake up the industry with a new, ...

Are they outgoing? Opinionated? Politically-driven? Fashion conscious? Do they keep up with the latest trends? Are they active on social media? Do they like to travel abroad? All o ...

You can test this by speaking to potential customers about their values and what they look for in a brand, as well as understanding their personalities.

In other words, will your brand voice resonate with the people you expect to buy your coffee? If, when thinking about your target audience, your brand voice doesn��t quite fit, t ...

You also need to think about your target audience.

As such, it should be simple, clear, and authentic, as this will help build trust and improve consistency.

This will help determine the key characteristics of your brand voice, while forming the base from which all communication with customers will stem.

In order to develop your own brand voice, it��s important to start with your company��s mission statement.

Not only do these brands have memorable voices, they��re able to use them across a range of mediums to convey their personalities, showcase their values, and tell compelling stor ...

Vegan milk giant Oatly, on the other hand, has made a name for itself as a result of its irreverent and self-aware brand voice.

Coca-Cola, for example, is known for its positive, friendly, and down-to-earth approach, while Dove is recognised for being uplifting and empowering.

All of the world��s leading brands have distinct personalities that come through in the form of a brand voice.

How to develop a brand voice

The world��s leading companies are all known for having strong brand voices

brand voice coca cola

So how can coffee businesses develop their own brand voice?

However, it also relies on consistency, whether in stores, on social media, or when speaking to a representative.

A successful brand voice is one that resonates with customers, helping them feel connected with the company and its products.

It also plays an important role in ��setting the tone�� of a brand and conveying its values.

Shaped through various means, including language, images, typeface, and colour schemes, it is essential to imparting a distinct and lasting impression on customers.

Known simply as a ��brand voice��, it is the way in which companies present themselves to the public and communicate with their audience.

Much in the same way that each person has their own personality, every brand �C from Nike to Starbucks �C has a unique voice.

How to find a brand voice for your coffee business

What��s more they can also offer additional advice on materials, sizes, and components.

Our expert design team can guide you all the way from concept to completion.

Whether you��re thinking about changing your packaging design, or are just starting your design journey, MTPak Coffee can help you achieve your desired packaging goals.

If done correctly, it can help you remain competitive among a growing sea of coffee brands.

Not only is minimalist packaging effective for drawing attention to your brand��s key traits and telling your brand story, it is also aesthetically pleasing.

Minimalist coffee packaging has grown to become one of the most popular design packaging choices for coffee brands.

At MTPak Coffee, we can help you design coffee packaging that resonates with your target audience

��The less you look at other coffee brands the easier it will be to stand out with your own unique story,�� he concludes.

For example, he says, pay attention to t-shirt logos, the interior design of your favourite deli, or even the textures from your favourite book.

He also encourages us to draw inspiration from other aspects of our lives that aren��t related to coffee.

What��s going to make you stand out from the rest?��

��It��ll be easy to want to look at other coffee brands for inspiration, but it��s important to figure out what your brand values and unique message is first.

Charlie��s advice for coffee brands who are starting out their design journey is to spend more time looking inward then outward.

Other examples of minimalist coffee packaging include 92 Degrees Coffee, Urban Baristas, and Altitude Coffee.

��I think successful minimal design is something that can stand the test of time, and the proof is on the packaging for Madcap.��

Meanwhile, dozens of new coffee brands fall into the same trend-base solutions and get lost in the mix.

��Using a woven label and a unique neon colour palette, their brand has continued to stand out for over a decade,�� Charlie says. ��

According to Charlie, one coffee brand that has successfully used minimalist packaging that stands above the rest is Madcap Coffee, designed by Seth Herman and Chuck Anderson in 20 ...

Minimalist design in coffee allows brands to focus on what differentiates them and what they want their customers to take away about their product, be that origin, roast strength, ...