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Prior to 2009, their premium orange juice sales earned them around $700 million annually. Then, in 2009, Tropicana rebranded its packaging to include new imagery and fonts �C and experienced a 20% sales drop in two months.

Bruce 发表于 2024-10-29 10:22:44 [显示全部楼层] 回帖奖励 阅读模式 关闭右栏 0 5
Prior to 2009, their premium orange juice sales earned them around $700 million annually. Then, in 2009, Tropicana rebranded its packaging to include new imagery and fonts �C and experienced a 20% sales drop in two months.
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