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As long as it is in line with the company��s brand corporate identity, an updated coffee bag design may attract new customers while building on brand loyalty from existing ones.

Bruce 发表于 2024-11-4 08:50:13 [显示全部楼层] 回帖奖励

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��I think changing your coffee packaging design every five to six years is good enough to reflect your brand reinvention,�� Phumlani explains.

3 天前
A brand refresh may also be needed to keep up with contemporary trends when the roastery reaches a milestone, such as an anniversary.

3 天前
��This is typically done as the brand grows and introduces new blends.��

3 天前
��A great time to change coffee bag design is to mark the reinvention of the brand and product,�� he adds.

3 天前
��Usually, when roasters enter the market, their coffee bag design includes a simple-textured bag with a sticker of their brand name,�� says Phumlani, who is also the head roaster at Manaka Coffee.

3 天前

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As long as it is in line with the company��s brand corporate identity, an updated coffee bag design may attract new customers while building on brand loyalty from existing ones.