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As a coffee bag is a customer��s first impression of the product, it��s important to get it right. Roasters should consider how their current typeface may be influencing customers�� perceptions of their offerings, and whether it needs to be altered.

Bruce 发表于 2024-11-8 17:21:15 [显示全部楼层] 回帖奖励

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Not every customer will read the ��about us�� section of a website, but they will see the labels and information printed on coffee bags.

3 小时前
Packaging is also one of the main ways a roaster can communicate information about their brand.

3 小时前
For instance, a rounded typeface on a Kenyan single origin coffee that is bursting with fruity acidity may make the coffee appear duller or flatter than it should.

3 小时前
As a coffee bag is a customer��s first impression of the product, it��s important to get it right. Roasters should consider how their current typeface may be influencing customers�� perceptions of their offerings, and whether it needs to be altered.

3 小时前
Packaging design, particularly the choice of font and typeface, are essential elements of a roaster��s marketing strategy.

3 小时前

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As a coffee bag is a customer��s first impression of the product, it��s important to get it right. Roasters should consider how their current typeface may be influencing customers�� perceptions of their offerings, and whether it needs to be altered.