The agency��s director at the time, David Webb, is now head of brand and marketing at Rave. He explains that as well as positioning the company as approachable, the aim with the packaging design was to spark a reaction.

The agency��s director at the time, David Webb, is now head of brand and marketing at Rave. He explains that as well as positioning the company as approachable, the aim with the packaging design was to spark a reaction.