The above design by K .art is a great example: its illustration of a woman and picking coffee fruits reinforces where the coffee beans come from and encourage customers to learn more about its plantation and processing method.

Bruce 发表于 2024-10-26 11:11:31 [显示全部楼层] 回帖奖励

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For instance, if the flavour of the coffee contains fruit, such as apples, roasters could use hang holes to display the bags on a tree.

4 小时前
Therefore, roasters should experiment with the shape and display of their coffee bags.

4 小时前
Notably, the images on package labelling and the shape of the bag influence consumers�� willingness to buy it.

4 小时前
Studies have shown the visual attributes of coffee packaging, such as colour, bag shape, and font, can alter the purchasing behaviour of consumers.

4 小时前
Be creative with colour and design

4 小时前

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The above design by K .art is a great example: its illustration of a woman and picking coffee fruits reinforces where the coffee beans come from and encourage customers to learn more about its plantation and processing method.