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Michalis Katsiavos has worked in the coffee industry for more than a decade.

Michalis Katsiavos has worked in the coffee industry for more than a decade.

Bruce 2024-11-29 4 0 # Packaging #
In the coffee industry, where there is a history of large corporations exploiting coffee farmers, the level of mistrust only heightens.

In the coffee industry, where there is a history of large corporations exploiting coffee farmers, the level of mistrust only heightens.

Bruce 2024-11-29 30 0 # Packaging #
If a brand tries to hide this information or make it difficult to access, then it can, in the eyes of the consumer, make them seem untrustworthy.

If a brand tries to hide this information or make it difficult to access, then it can, in the eyes of the consumer, make them seem untrustworthy.

Bruce 2024-11-29 16 0 # Packaging #
��Modern coffee customers tend to ask more and more about coffee.��

��Modern coffee customers tend to ask more and more about coffee.��

Bruce 2024-11-29 1 0 # Packaging #
According to a recent survey, nearly 70% of consumers say that information on the origin of their food �C from coffee to cheese �C is either ��very�� or ��quite�� important in influencing purchasing decisions.

According to a recent survey, nearly 70% of consumers say that information on the origin of their food �C from coffee to cheese �C is either ��ver ...

Bruce 2024-11-29 1 0 # Packaging #
They��re interested not only in the characteristics of the coffee, but also in its provenance and the ��story�� behind it.

They��re interested not only in the characteristics of the coffee, but also in its provenance and the ��story�� behind it.

Bruce 2024-11-29 1 0 # Packaging #
Today, consumers want to know more about their coffee than ever before.

Today, consumers want to know more about their coffee than ever before.

Bruce 2024-11-29 1 0 # Packaging #
What information do coffee consumers look for?

What information do coffee consumers look for?

Bruce 2024-11-29 2 0 # Packaging #
Since the outbreak of Covid-19, QR codes have become ubiquitous

Since the outbreak of Covid-19, QR codes have become ubiquitous

Bruce 2024-11-29 1 0 # Packaging #
man using smartphone to scan a QR code on a package

man using smartphone to scan a QR code on a package

Bruce 2024-11-29 4 0 # Packaging #

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