Keeping abreast of current design trends and Gen Z preferences can help roasters create a product and coffee bag design that appeals directly to that ...
According to a study by Nescafe, Gen Z customers are avid coffee drinkers, with 86% having said they bought coffee out of the home in the past three m ...
Alternatively, Gen Z consumers, who are prolific in their use of social media, are likely to take a strong stand against brands that are found to be l ...
For instance, a brand that promotes ethical living and fair wages and uses sustainable materials is more likely to gain a higher Gen Z customer base.
...
A recent study by McKinsey & Company found Gen Z consumers tend to value the expression of personal identity, being authentic, and matters of ethical ...