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Alternatively, if your brand already has an aesthetic of a similar nature, then Y2k could be a great addition.

Alternatively, if your brand already has an aesthetic of a similar nature, then Y2k could be a great addition.

Bruce 2024-11-10 5 0 # Packaging #
recyclable coffee bag gold

recyclable coffee bag gold

Bruce 2024-11-10 5 0 # Packaging #
In this case, it would not be practical or economical to build yourself up again from scratch, unless your brand is simply not engaging consumers.

In this case, it would not be practical or economical to build yourself up again from scratch, unless your brand is simply not engaging consumers.

Bruce 2024-11-10 4 0 # Packaging #
If a monochrome colour palette and minimalist lines defined your brand, a Y2K redesign could mean you have to restart your brand identity.

If a monochrome colour palette and minimalist lines defined your brand, a Y2K redesign could mean you have to restart your brand identity.

Bruce 2024-11-10 3 0 # Packaging #
For the most part, you need to consider how extensive a re-brand would be, and if it is ultimately worth it.

For the most part, you need to consider how extensive a re-brand would be, and if it is ultimately worth it.

Bruce 2024-11-10 5 0 # Packaging #
The costs of a redesign

The costs of a redesign

Bruce 2024-11-10 5 0 # Packaging #
However, if your coffee brand is aimed at a market aged 18 to 30, and wants to establish a youthful brand identity, Y2K-inspired packaging may help you achieve these goals.

However, if your coffee brand is aimed at a market aged 18 to 30, and wants to establish a youthful brand identity, Y2K-inspired packaging may help yo ...

Bruce 2024-11-10 6 0 # Packaging #
For example, if your product is geared towards the professional market, or an age range of 40+, then this design may be less likely to engage your consumers.

For example, if your product is geared towards the professional market, or an age range of 40+, then this design may be less likely to engage your con ...

Bruce 2024-11-10 6 0 # Packaging #
So, before you adopt a Y2K aesthetic for your coffee packaging, you should carefully consider the reaction of your target market.

So, before you adopt a Y2K aesthetic for your coffee packaging, you should carefully consider the reaction of your target market.

Bruce 2024-11-10 5 0 # Packaging #
While each style has its benefits and disadvantages, both have the power to appeal or deter specific consumers.

While each style has its benefits and disadvantages, both have the power to appeal or deter specific consumers.

Bruce 2024-11-10 6 0 # Packaging #

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