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S01E05 Don't be mad

作者：Bruce

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S01E05 Don't touch me

作者：Bruce

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S01E05 Go ahead

作者：Bruce

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S01E05 Have you ever had real old-fashio

作者：Bruce

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How can roasters use typefaces to their advantage?

How can roasters use typefaces to their advantage?

Bruce 2024-11-8 12 0 # Packaging #
recyclable coffee bags

recyclable coffee bags

Bruce 2024-11-8 13 0 # Packaging #
The authors of the research paper believe packaging designers should match design elements, such as typeface, with product sensory attributes to better communicate the brand and product components to the consumer.

The authors of the research paper believe packaging designers should match design elements, such as typeface, with product sensory attributes to bette ...

Bruce 2024-11-8 14 0 # Packaging #
This research shows typeface has a definite influence on people��s sensory perceptions and judgements.

This research shows typeface has a definite influence on people��s sensory perceptions and judgements.

Bruce 2024-11-8 13 0 # Packaging #
Alternatively, those in the round typeface groups generally found the coffee to be sweeter.

Alternatively, those in the round typeface groups generally found the coffee to be sweeter.

Bruce 2024-11-8 14 0 # Packaging #
Before and after sampling, participants in the group given the angular typeface bags expected and perceived the coffee to be more acidic.

Before and after sampling, participants in the group given the angular typeface bags expected and perceived the coffee to be more acidic.

Bruce 2024-11-8 5 0 # Packaging #
Then, after sampling the coffee, they were questioned about their perceptions of sweetness and acidity.

Then, after sampling the coffee, they were questioned about their perceptions of sweetness and acidity.

Bruce 2024-11-8 5 0 # Packaging #
Participants were first asked to fill out a survey to determine their expectations based on the visual impressions of the packaging.

Participants were first asked to fill out a survey to determine their expectations based on the visual impressions of the packaging.

Bruce 2024-11-8 6 0 # Packaging #
The coffee was brewed in a V60 and the only difference was the typeface on the packaging.

The coffee was brewed in a V60 and the only difference was the typeface on the packaging.

Bruce 2024-11-8 5 0 # Packaging #
The coffee inside both bags was exactly the same: a micro-lot, natural processed Obata from Mococa, Mogiana in S?o Paulo.

The coffee inside both bags was exactly the same: a micro-lot, natural processed Obata from Mococa, Mogiana in S?o Paulo.

Bruce 2024-11-8 5 0 # Packaging #

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