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��It seems reasonable to suggest that typefaces might be associated with specific taste properties as well,�� Velasco explains.

��It seems reasonable to suggest that typefaces might be associated with specific taste properties as well,�� Velasco explains.

Bruce 2024-11-8 6 0 # Packaging #
He revealed that people associate specific shape properties with basic taste attributes, such as sweet, bitter, and sour.

He revealed that people associate specific shape properties with basic taste attributes, such as sweet, bitter, and sour.

Bruce 2024-11-8 5 0 # Packaging #
Dr Carlos Velasco, a marketing professor at BI Norwegian Business School, has researched how typeface may influence consumer expectations for taste.

Dr Carlos Velasco, a marketing professor at BI Norwegian Business School, has researched how typeface may influence consumer expectations for taste.

Bruce 2024-11-8 14 0 # Packaging #
How does typeface influence perceptions of coffee?

How does typeface influence perceptions of coffee?

Bruce 2024-11-8 6 0 # Packaging #
sustainable coffee bags

sustainable coffee bags

Bruce 2024-11-8 5 0 # Packaging #
From a branding perspective, this could translate to a situation where customers expect certain characteristics due to the design on the packaging.

From a branding perspective, this could translate to a situation where customers expect certain characteristics due to the design on the packaging.

Bruce 2024-11-8 7 0 # Packaging #
If, on the other hand, a bleating sound is played, the mind will register it as incorrect as it does not connect the image of a cow to the sound of a sheep.

If, on the other hand, a bleating sound is played, the mind will register it as incorrect as it does not connect the image of a cow to the sound of a ...

Bruce 2024-11-8 9 0 # Packaging #
For example, when presented with a cow, customers will often associate it with the ��moo�� sound.

For example, when presented with a cow, customers will often associate it with the ��moo�� sound.

Bruce 2024-11-8 5 0 # Packaging #
Essentially, this refers to the concept of subconsciously relating one object to another, whether it be sound, sight, or smell.

Essentially, this refers to the concept of subconsciously relating one object to another, whether it be sound, sight, or smell.

Bruce 2024-11-8 9 0 # Packaging #
Further studies have shown typeface can build customer expectations through semantic congruence.

Further studies have shown typeface can build customer expectations through semantic congruence.

Bruce 2024-11-8 7 0 # Packaging #

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