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Inside are clear instructions on colour palettes and logo variations, and how they can and cannot be used.

Inside are clear instructions on colour palettes and logo variations, and how they can and cannot be used.

Bruce 2024-11-8 6 0 # Packaging #
An effective example is the brand style guide for Levi��s Jeans.

An effective example is the brand style guide for Levi��s Jeans.

Bruce 2024-11-8 8 0 # Packaging #
Roasters must clearly specify the colour palettes that can be used, and in what context they can be featured.

Roasters must clearly specify the colour palettes that can be used, and in what context they can be featured.

Bruce 2024-11-8 7 0 # Packaging #
Additionally, roasters can experiment with colour pairings, provided the core brand colour is consistent.

Additionally, roasters can experiment with colour pairings, provided the core brand colour is consistent.

Bruce 2024-11-8 8 0 # Packaging #
For instance, featuring an unusual shade of purple across all marketing materials and packaging ensures customers associate it with the brand.

For instance, featuring an unusual shade of purple across all marketing materials and packaging ensures customers associate it with the brand.

Bruce 2024-11-8 8 0 # Packaging #
Second, roasters should choose a distinct colour that sets them apart from competitors, as it can boost brand recognition.

Second, roasters should choose a distinct colour that sets them apart from competitors, as it can boost brand recognition.

Bruce 2024-11-8 7 0 # Packaging #
Ultimately, this will help ensure complete consistency across all processes, and keep the process seamless.

Ultimately, this will help ensure complete consistency across all processes, and keep the process seamless.

Bruce 2024-11-8 11 0 # Packaging #
The guide can act as a central reference point to which the marketing and design team can refer.

The guide can act as a central reference point to which the marketing and design team can refer.

Bruce 2024-11-8 6 0 # Packaging #
For those who do not currently have a brand style guide, it is recommended that they have one made.

For those who do not currently have a brand style guide, it is recommended that they have one made.

Bruce 2024-11-8 4 0 # Packaging #
First, during the design process, the bag specifications must adhere to the roaster��s brand guidelines.

First, during the design process, the bag specifications must adhere to the roaster��s brand guidelines.

Bruce 2024-11-8 6 0 # Packaging #

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